Anyone can screenshot a good week. This is the measurement discipline behind accounts that stay profitable after the honeymoon period ends.
Every campaign is judged on contribution margin. Impressions, clicks and CTR are diagnostics, never the scoreboard.
Conversions API, Enhanced Conversions and Events API deployed before scaling, so bidding algorithms learn from clean truth.
A steady pipeline of testable angles keeps CPMs honest and stops fatigue before it shows up in your CPA.
Budget guardrails, anomaly alerts and daily pacing checks so a broken feed or bad test never burns a week of spend.
Weekly cut-and-scale rhythm. Small correct choices, repeated, beat one heroic relaunch every quarter.
A shared dashboard with spend, revenue, CPA and creative-level performance, refreshed daily, no waiting for a report.
Figures are anonymised account averages. Your baseline, margin and market decide what is realistic, I will say so before you spend a taka.
Send me read access and I will map your current performance against these standards, free.
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