Hook engineering
Three-second openers scripted and tested until the retention curve holds.
Ads that don't look like ads
TikTok punishes anything that feels like a commercial. I build native-first campaigns around creator-style video, engineer the first three seconds, and amplify organic winners with Spark Ads.
Three-second openers scripted and tested until the retention curve holds.
Turn proven organic and creator posts into paid distribution with social proof intact.
Server-side events so TikTok optimizes on real purchases, not guesses.
No. Paid distribution works from zero followers, the creative carries the performance.
Plan for 8–12 fresh variations monthly to stay ahead of creative fatigue.