Creative testing engine
Hook, angle and format tested separately so you learn what actually moves the needle.
Demand creation that pays for itself
Meta is a creative game with a media buying layer on top. I run structured creative tests, feed the algorithm clean server-side signals, and scale the winners without collapsing your cost per purchase.
Hook, angle and format tested separately so you learn what actually moves the needle.
Consolidated structures with broad targeting and disciplined budget steps.
Different message for viewers, add-to-carts and past buyers, never one generic ad.
I write the hooks, scripts and briefs, and can edit UGC-style video. Raw footage or product shots come from you or a creator I source.
Yes, I review policy risk, clean up the assets and rebuild on a compliant structure.