Angle library
Pain, proof, comparison, founder story, each angle tested as its own hypothesis.
Creative is the new targeting
Targeting is mostly automated now. Creative is where the leverage lives. I run a production system that turns your product into a steady stream of testable ad angles.
Pain, proof, comparison, founder story, each angle tested as its own hypothesis.
Creator briefs, scripts and edits that look native to the feed they run in.
Winning ads get new hooks, new edits and new formats instead of being left to fatigue.
Absolutely, existing footage is often the fastest route to fresh variations.
I coordinate it through partners when needed; the strategy and briefing stay with me.