Case studies

What changed, and exactly why

Three accounts, three different problems. Every number below comes with the lever that moved it, no screenshots without context.

Google · MetaE-commerce · Home & lifestyle

UrbanKart, 1.4x → 4.6x ROAS in 60 days

Shopping and Meta were bidding against each other on the same buyers, with a product feed that failed 40% of matches.

  • Feed rebuilt with margin-based custom labels
  • PMax brand traffic excluded and split out
  • Meta consolidated into two Advantage+ structures
4.6x
Blended ROAS
+112%
Feed match rate
-29%
Wasted spend
TikTok · MetaDTC beauty

Glowly, Cost per purchase cut by 52%

Polished studio ads were dying on TikTok. CPMs climbing, creative refreshed once a quarter.

  • Creator-led UGC pipeline, 12 videos per month
  • Three-second hook testing framework
  • Spark Ads on proven organic winners
-52%
Cost per purchase
6.2%
Average CTR
3x
Spend scaled
Google · MetaB2B services

Northline Services, 41% cheaper qualified leads

Lead volume looked great, sales called it junk. No feedback loop between the CRM and the ad platforms.

  • Screening questions added to instant forms
  • Offline conversion imports from the CRM
  • Bidding retargeted to closed deals, not form fills
-41%
Cost per qualified lead
2.4x
Show-up rate
24h
Lead response window

In their own words

ROAS moved from 1.4x to 4.6x in two months. Google and Meta finally work together.
Rifat HasanFounder, UrbanKart
The TikTok creative strategy alone cut our cost per purchase by more than half.
Sadia RahmanMarketing Lead, Glowly
Lead quality changed completely. We now book real appointments, not junk forms.
Daniel K.Director, Northline Services
Clear reporting, fast replies on WhatsApp, and results I can actually track.
Nusrat JahanOwner, Aroma Home
Best ads partner we've worked with. Scaled spend 3x without losing profitability.
Arman ChowdhuryCEO, FitFuel BD

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