Google · MetaE-commerce · Home & lifestyle
UrbanKart, 1.4x → 4.6x ROAS in 60 days
Shopping and Meta were bidding against each other on the same buyers, with a product feed that failed 40% of matches.
- Feed rebuilt with margin-based custom labels
- PMax brand traffic excluded and split out
- Meta consolidated into two Advantage+ structures
4.6x
Blended ROAS
+112%
Feed match rate
-29%
Wasted spend