Paid media guides for Bangladeshi businesses

Bid to margin, not to revenue, a 6x ROAS on a 20% margin product is still losing money.

If your CAPI event match quality is under 7.0, fix that before touching bids.

Creative fatigue shows in CPM and frequency two weeks before it shows in CPA.

Broad targeting only works when the signal feeding it is clean. Otherwise it is expensive guessing.

Test one variable at a time, and give it 100 conversions before you call it.